Navolutions

JANUARY 21, 2014

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It can’t be faked.”. The Cluetrain Manifesto.

Social Media 100

Social Media ROI Press Release Conversation 100

Navolutions

MARCH 25, 2013

It’s unclear just how much potential this one has, since people tend to be paranoid about giving out this kind of information, but it’s a great opportunity for high-impact conversions. If you’re in a brick and mortar business, try reaching out to fans who are in the neighborhood with personalized, one-to-one offers.

Small Business 127

Small Business Mobile Google iPhone 127

Navolutions

MARCH 25, 2013

It’s unclear just how much potential this one has, since people tend to be paranoid about giving out this kind of information, but it’s a great opportunity for high-impact conversions. If you’re in a brick and mortar business, try reaching out to fans who are in the neighborhood with personalized, one-to-one offers.

Small Business 100

Small Business Mobile Google Insurance 100

Navolutions

DECEMBER 11, 2014

“Facebook’s push toward paid advertising is likely to aggravate an already tense relationship between small businesses and social platforms over audience ownership,” says Steven Jacobs of Street Fight , a Colorado-based media-and-events firm covering local digital marketing.” Personally, I think this is a push to help the users.

Small Business 162

Small Business News Adwords Buy 162

Navolutions

APRIL 30, 2013

If you happen to recognize a regular customer, spark up a conversation about it the next time you do business. North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee.

Review 166

Review Adwords Small Business SEO 166

Navolutions

JANUARY 2, 2014

Tracking rankings and keywords for client reporting took a fall while tracking page performance and conversions took a big step up. The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam. SEO” Got Fuzzy.

SEO 100

SEO Adwords Small Business Google 100