Adam Cohen
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?
Adam Cohen
SEPTEMBER 2, 2010
As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding of Conversational Technology. What did I miss? Business Acumen.
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Adam Cohen
OCTOBER 27, 2011
That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.
Adam Cohen
AUGUST 24, 2010
Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. An Analogy. What’s holding them back?
Adam Cohen
NOVEMBER 1, 2010
Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Micromarketing: Relationship Marketing Through Advocacy (5).
Adam Cohen
OCTOBER 27, 2011
That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.
Adam Cohen
JULY 19, 2010
My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?
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