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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Influence: a.k.a.

SM2 187
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The Social Media ROI Debate

Webbiquity SMM

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. I mirror your sentiments. Thanks for the kind words. Means a lot to me. I'm a fan of your work Jay.

Questions 160
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. How can I help you?

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. How can I help you?

Facebook 167