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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. Find relevant groups on Facebook and LinkedIn. Note how many groups you find, how large the groups are, and how active they appear to be.

Vocus 184
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Influence: a.k.a.

SM2 187
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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Rather, start conversations with journalists and target audiences alike by setting aside your personal agenda for a few minutes. Comment on other posts, join conversations and participate in forums to establish your presence.

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The Social Media ROI Debate

Webbiquity SMM

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing.

Twitter 279
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group.

Questions 160
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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. " [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. How can I help you?

Facebook 167