Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. You sometimes agree with me.

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

JULY 28, 2011

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

SEPTEMBER 13, 2011

Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities Are Like Marriages: Communities require consistent feeding and caring. Support doesn’t mean messaging, it means finding out what’s important to your community and help them have that conversation.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. I’m pretty much on #teamfollow, which means if you follow me, I follow you.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Determine who you’ll be talking to in social media; current customers, potential customers, people who don’t know you? Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 22, 2011

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. But what’s even cooler, is that ALL of our conversations back to the beginning (9 mos ago). Its a great resource for putting a particular contact into context.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. At this point, a wake-up call is imperative.

Tools 160

Tools Klout Policies Tourism 160