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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Angie Schottmuller.

Twitter 279
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). applications like Facebook, Twitter, Skype, etc. I'm currently using SM2 for most of my clients, and like how easy it is to use. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Means a lot to me.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Disclaimer – these are my opinions formed by my conversations with these firms). Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. So lets dig in!