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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Alterian SM2. Share this on Facebook. Budget: $0 (I have no budget, I need something free!). Social Media Monitoring.

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Social Media Success Starts with Listening

Webbiquity SMM

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

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Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. These were the three broadest terms that applied to the most relevant conversations about energy. Share this on Facebook. Email this to a friend? Tweet This! Share this on del.icio.us.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc.

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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Each can be drilled into and examined in detail.

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Social Media–What Do I Do With All This Data?

Janet Fouts

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Also watch to see who is driving these conversations.