Social Media Strategery

OCTOBER 12, 2008

From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. How big of a net should you cast when implementing a wiki or blogs behind your firewall? The government has a higher standard.&#

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

DECEMBER 13, 2008

Social media and government started not with some policy or memo from the senior leadership, but from regular people sitting in a cubicle who saw an opportunity and decided to do something about it. They eventually changed the policy. Most importantly, you’ll make a difference. They found examples of others who were doing it.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

SEPTEMBER 25, 2009

blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0, web20 wiki Have This Blog Sent to Your Email! The Whole. : Powered by Wordpress.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

APRIL 17, 2010

Love the ability to touch so many people around the world through two-way conversation. blog comments powered by Disqus « Previous Entries Next Entries » Popular Comments Featured Tags Identify the Right People to Manage Your Social Media Initiatives The Evolution of the Social Media Evangelist Twenty Theses for Government 2.0,

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

OCTOBER 8, 2009

Players like Chris Cooley and Chad Ochocinco and league officials like Brian McCarthy and Mike DiLorenzo have done a tremendous job of using social media to reach out to their fans and engage in real conversations, creating fan loyalty and ownership in the player, league, and/or franchise. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

AUGUST 9, 2009

I know many IT professionals who are huge social media evangelists, and I know communicators who are terrified of losing control of the conversation. There are very real privacy, security, and policy barriers to social media implementation, and we must actively work with our IT counterparts to develop collaborative solutions.

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

MARCH 10, 2009

I immediately began thinking of ways to bring this open, authentic conversation to my other government clients, knowing that maybe this Government 2.0 She and others wanted a way to interact with passengers and talk about airport security, knowing there’s not really much time for conversation at the checkpoint.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

SEPTEMBER 13, 2009

What’s the best way to get people to contribute to our organizational wiki? What am I missing in my social media policy? Look forward to continuing the conversation and encourage you to keep your ideas flowing towards Mark and Laurel as they ramp up their planning for the event. Should they? The Whole. :

Gov 2.0 104

Gov 2.0 Conference OpenID Eventful 104

Social Media Strategery

OCTOBER 27, 2009

Read other people’s blog posts, wiki edits, forum questions, and tweets and help out if you can – even if it’s just sending a helpful link, providing a good point of contact, or giving a restaurant suggestion to someone in a different city. You have to take part in the conversation if you ever hope to influence it.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

AUGUST 8, 2010

This is why so many social media initiatives fail – not because of technology or policy, but because of people. Not because of technology or policy. “…so many social media initiatives fail – not because of technology or policy, but because of people.&# That statement speaks the truth! The Whole. :

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MARCH 23, 2010

I’m finding that I’m no longer justifying the use of social media, but helping develop the processes, policies, and personnel that will move the use of social media from interesting experiment to a long-term way of doing business. Meeting agendas and minutes will be posted to our internal wiki.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

JANUARY 12, 2010

For most agencies, the deadlines are completely unrealistic – getting legal approval on anything, much less a policy change, usually takes 45 days by itself. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Flexibility.

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Social Media Strategery

APRIL 2, 2010

Find your organization’s social media policy/guidelines and memorize them. If your organization doesn’t have any social media guidelines, find your external communications policy and see if it’s covered in there. If not, then go and talk with your public affairs/external communications team and have a conversation about this.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Social Media Strategery

FEBRUARY 15, 2009

Just as the Cluetrain laid out 95 theses that described the new global conversation taking place via the Internet, here are 20 theses (I’m not nearly as ambitious as the Cluetrain authors) for carpetbaggers, gurus, civil servants, contractors, and anyone else interested in Government 2.0. Policies are not written in stone.

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

There is a large reference of these tags on their developer wiki. Get the conversation started now! Mary Killelea Reply Tim Ware December 11, 2009 at 4:21 pm I’m sure the news that Facebook will be reducing the application tab width from 760px to 520px is going to affect this conversation. Thanks for putting together.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. As a friend recently said to me, “I’m tired of my Twitter feed being a [private] conversation between person X, person Y, and person Z.&#

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Is it trying to become a wiki? Where Did My Facebook Page Go?

Facebook 277

Facebook Issues MySpace Privacy 277