article thumbnail

HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.

Hubspot 110
article thumbnail

The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. What is B2B SEO?

B2B 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 best social media listening tools

Unmetric

The tool also teases out meaningful customer insights to help you understand your audience better and create more compelling content. HubSpot isn’t a social media listening tool. It even poses as a publishing tool to help push your content at the optimal time. Pricing: Free. G2Crowd Rating: 4.2.

article thumbnail

How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.

Content 54
article thumbnail

Top 10 Brand Marketing Solutions

Oktopost

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Source Why do you need a brand marketing solution?

Brands 62
article thumbnail

The Top 10 B2B Marketing Software Solutions

Oktopost

Marketing automation tools that distribute content more efficiently and with greater precision are already being used by more than half of all B2B marketing professionals. Customer-centered content delivered in the most-relevant formats — like video, which more than 70% of B2B customers use for purchasing research. No regrets.”.

B2B 112
article thumbnail

How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Content Marketing = Guaranteed SEO. There are legions of content marketers who live in fear of creating an editorial calendar.

SEO 85