The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. They say, “Okay, go!”
Five Reasons Why I Love Wordpress
OCTOBER 23, 2009
Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system. Essentially, the WordPress theme system is a way to skin your website. You can setup a free account with WordPress.com to host your site or you can always host it on your own server. It’s bigger than all of us.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education. This post originally appeared on Online Community Results. live) Webinars or Webcasts.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He’ll show you how to determine whether or not you need a mobile-specific website (right now), how to use annotations to provide historical data, how to integrate your analytics with your email marketings, how to determine if/what people are sharing on the social networks, and how to use the URL builder to track exactly what people are doing when they click on your links. Strategy.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. Jeff also founded and hosts #MMchat as @TheSocialCMO every Monday at 8 pm EST. The chat, which has been running for more than two years, was named one of the top social marketing Twitter chats by Mashable.
WordPress Themes 101
AUGUST 15, 2013
In 2011, WordPress posted stats indicating almost fifteen percent of sites worldwide were hosted by WordPress, and twenty-two percent of active new U.S. Although WordPress began as a tool for bloggers, it has now expanded to include a sophisticated content management system. In this case, you will have to find your own hosting and do a lot of the work yourself.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Social Media Management Systems. This recent entrant spurred out of the need for individuals to manage their multiple disparate identities and information from a variety of social networks.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.
Learning via the Social Media Game
Bare Feet Studios
JULY 25, 2011
It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How often will you use this and what data or content would you like to include? Web and mobile updates. Mobile Texting. How will you collect and manage cellphone numbers? Commercial online project and content management system for internal use.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. So what do I see happening next?
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Turn your blog into a mobile blog site with Mofuse.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.
Social Media From A to Z: A Glossary
JUNE 30, 2010
Atom also provides a standard way to export an entire blog, or parts of it, for backup or for importing into other blogging systems. It offers both a free and a paid platform for individuals and companies who want to host an online video show. “Blog can also be used as a verb, meaning to maintain or add content to a blog. But never fear! site (e.g. Internet websites.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Bloggers make content.
Microsoft’s Future in Digital Marketing
Buzz Marketing for Technology
APRIL 3, 2011
Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers. I don’t want however to overstate the case. So one of the best examples we have is Ferrari.com where they used SharePoint as the presentation layer and content management system.
My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com
OCTOBER 6, 2009
These add ons turn what essentially is a blogging platform, into just about any type of site you want from community to content management systems to storefronts. Below are my 9 favorite WordPress social media plugins. If you are running a hosted WordPress blog you should definitely check these out. 1. Disqus Comment System – The Disqus plugin transforms your WordPress comments into a true social media friendly experience. Related posts: Social Media Friendly Blogging My 9 Favorite iPhone Social Media Apps Mobilize Your WordPress Blog! Join Now!
eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
Buzz Marketing for Technology
JUNE 27, 2008
Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. The primary purpose of the systems is to organise course content for transmission to enrolled students. eLearning & Deliberative Moments. services. 2002).