Buzz Marketing for Technology
JUNE 27, 2008
White Papers. Engineering & Innovation. From the data, we construct a communication graph with 180 million nodes and 1.3 billion undirected edges, creating the largest social network constructed and analyzed to date. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts.
Waxing UnLyrical
MARCH 11, 2015
Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.
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Convince & Convert
MARCH 4, 2016
Go through your old blog posts , presentations, and white papers. Constructing a Narrative. Next, reverse engineer the content accordingly. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. For industry-specific content, LinkedIn Pulse is also worth checking out.
Social Media Strategery
JANUARY 7, 2010
Do you want cross-team collaboration on a white paper? People should not underestimate the effort required in blogging and sharing knowledge successfully in a manner that generates lively constructive interaction. Give people an action. Why are you posting in the first place? Be clear about what you want from your readers.
Buzz Marketing for Technology
JULY 24, 2008
The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories. Technology Issues.
Buzz Marketing for Technology
JUNE 27, 2008
Construction. White Papers. BUILDING GROUPWARE TO HANDLE EXCEPTIONS Off-the-shelf products can be used for the individual groupware components - such as e-mail, document management standards and workflow engines-because they are tools, not fully realized processes. Mergers & Acquisitions. Money & Fundraising.
Convince & Convert
SEPTEMBER 21, 2010
I don’t know that using social media instead of advertising is valid (even though I put forth that construct in the post). I don’t know that using social media instead of advertising is valid (even though I put forth that construct in the post). But, I’m not sure that’s a good comparison.
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