Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.
Waxing UnLyrical
DECEMBER 11, 2013
It is rightly said that PR and journalism are interdependent. India now has nearly 74 million Internet users , according to a recent ComScore report. In September, Mint announced that it would be reducing the number of pages, from 28 to 24, four days a week, Tuesdays through Fridays.
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Twist Image
MARCH 19, 2013
Earlier this week, The Pew Research Center released a new report, The State of the News Media 2013 looking at the current state of American Journalism. billion ads, comScore found." american journalism. It turns out that we have to be careful in these brave new times. consumers spent 3.8 Consumers viewed 9.9 charlie rose.
Social Media Marketing
APRIL 23, 2013
Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. The Harvard Business Review takes a look at the rise of the digital CMO. Most users are cross-platform device owners that use different media simultaneously.
Socialized
JANUARY 22, 2010
The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. E-Mail Is Dead. 12 in Why Email No Longer Rules , “Email has had a good run as king of communications. But its reign is over.”.
Convince & Convert
FEBRUARY 19, 2016
According to Comscore , over the last year in the U.S., They recently started an advertising campaign targeting older segments, and the Wall Street Journal is now available as a Snapchat Discover Channel. Most marketers aren’t on Snapchat because they assume it’s just for teens. are 35 to 54. are 35 to 54.
Jeff Esposito
JUNE 27, 2011
One out of every six minutes spent online is on a social network ( comScore ). 73 percent of the US internet population visits Facebook each month ( comScore ). 47 percent of journalists will use Twitter as a source for a story ( Digital Journalism Study ). 64 percent of Twitter users are female ( Pew ).
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