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Social-Led Brands Are the Future—Here’s Why

Hootsuite

— Reddit on Wiki (@redditonwiki) June 21, 2022. In short: Brands help consumers differentiate between competing products, and make choosing the right one easier. Go into your website, your white papers, your product, and your out-of-of-home advertising. hot dog combo. Inflation better not hit Costco.

Brands 114
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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Crowdsource white papers and presentations! Crowdsource white papers and presentations!

Gov 2.0 117
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Social Media is Scary - How to Address Junior Employees

Social Media Strategery

Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Once we deployed internal blogs, a wiki, and forums, that’s when my work internally with social media really took off.

Gov 2.0 56
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Looking Back at My 2009 Social Media Resolutions

Social Media Strategery

I know the importance of participating in these discussions and growing my knowledge base, but it was difficult to keep this elevated on the priority list when I’m also balancing client work, performance assessments, proposals and white papers, internal governance roles, etc. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 70
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Social Media is Scary – How to Address Middle Managers | Social.

Social Media Strategery

For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission. Show them an example where a wiki has been used to eliminate 43 MS Word versions of a white paper or some other document. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 72
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Better not to delegate all responsibility for your social efforts to 3rd parties who - for the most part - really can't speak competently to your customers. I (as I suspect, their respective employers do) expect them to comport themselves as competent and capable representatives of the hiring firm. Jump to C.B.'s Absolutely.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Listicle Summaries. Challenges.