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The Association Role in the New Education Paradigm

SocialFish

I am very pleased to announce the publication of the white paper I co-authored with Elizabeth Weaver Engel, MA, CAE, “ The Association Role in the New Education Paradigm.” This paper was a labor of love and has been a number of years in the making. At the heart of it, we are what we have always been.

Education 100
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Mindset in the Moment- What’s In It For Them

Ignite Social Media

Think about who you’re competing with in your audience’s news feed— other brands (probably your competitors), their favorite sports team, their college buddies, their mom, bands they follow, news sources … and the list goes on. Which is a challenge. How will you create thumb-stopping content?

Sports 97
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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss. Now it’s your turn!

Wikipedia 181
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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. During testing and validation, social data could play a crucial role in deciding to stop a project. Social data can also be invaluable in the media planning and buying process.

Process 205
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

In short: Brands help consumers differentiate between competing products, and make choosing the right one easier. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper.

Brands 114
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Social Business + Big Data = Business intelligence

Mindjumpers

As a result, smaller, specialized recruiters are competing with the biggest executive search agencies with comparable reach.”. The point of Big Data and thereby BDAs is neither marketing nor PR. The point is that understanding how to interact with Big Data can transform how we live, how we interact – and how we do business.

Data 262
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185