Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

AUGUST 23, 2016

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. The lower barrier to entry make it possible for any business to compete. Marketers spent more than $8.3

Social Media 40

Social Media Avatar Social Networking Compete 40

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Ninety percent of marketers agree social data helps them stay ahead of the competition. Your brand reputation doesn’t live in a marketing vacuum.

Reputation 124

Reputation Brands How To Review 124

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means.

Data 60

Data Marketing Campaign Film 60

Later

JUNE 11, 2021

Creating a unique Twitter voice will set you apart from your competition, which will help to increase brand loyalty in the long run. The #Tokyo2020 Olympics will have close to equal representation of women and men competing for the first time in its history! How can you do what they do better and with your own voice?

Twitter 86

Twitter How To Compete Hashtag 86