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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. 89% of 18-29 year-olds are active on social media.

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How to master the 3 pillars of brand reputation management

Sprout Social

Social media is the world’s largest focus group. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. These pillars support your strategy with real-time insights, so you can quickly identify what’s working and what’s not. Listening data. Competitor data.

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How to Use Twitter for Business

Later

Creating a unique Twitter voice will set you apart from your competition, which will help to increase brand loyalty in the long run. The #Tokyo2020 Olympics will have close to equal representation of women and men competing for the first time in its history! How can you do what they do better and with your own voice?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Ask your customers directly.

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How Data Is Used to Refine Marketing Messages

Convince & Convert

The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). Women who used the product might have been tempted to switch to a competing brand. Even though I’ve had so many years of loyalty to GE, in that moment, I might think, “I never even thought about looking at Samsung.

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