Waxing UnLyrical

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“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Are you confused.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. At the same time, the business climate has put increasing importance on the way company culture informs company success. Having engaged employees is at the heart of social public relations.

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. How ironic, then, that I believe taking the company private again will benefit it in the long term. I don’t think the company itself is going anywhere. That’s the key.

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Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Most customers who complain online don’t want to hurt your company. Guest post by Yvette Pistorio.

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The Arrogance Of Being Right

Waxing UnLyrical

Whether you are a manager, an entrepreneur, a solo PR pro, a 20-something worker who is a cog in the machine at this point in her career, or the CEO of a Fortune 500 company, you are well served to always consider others thoughts. ” In her mind, it appears to mean succeeding at a Fortune 500 company. He also blogs.

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On The Death Of Google Reader

Waxing UnLyrical

Really, that’s what any good company does; cut the dead weight. He does social media management for KimberMedia and teaches for @bgckids. Google recently announced it is killing off several of its services, which it does from time to time. He is a husband, Iowa Hawkeyes and Chicago Cubs fan. He also blogs.

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

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