Laurel Papworth

FEBRUARY 18, 2016

then provide that data to companies eg. SMH big data social media. They then provide that data to companies like Facebook and Twitter and also Agencies. For example Quantium (Woolworths, supermarkets, insurance etc) as mentioned above: Facebook Categories big data social media (read more). By the way, Choice were wrong.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Bare Feet Studios

JUNE 9, 2010

There is no senior person who has run a large company or built and sold globally a new innovative product. And that partly explains why this administration has been mostly interested in pushing taxes, social spending and regulation — not pushing trade expansion, competitiveness and new company formation. Would I pay for it?

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Sprout Social

SEPTEMBER 7, 2023

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it.

Social Media 116

Social Media Open Source Marketing Microblogging 116

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. For a start, social games are BIG business.

Facebook 105

Facebook Virtual World Foursquare Banking 105