Convince & Convert
APRIL 12, 2012
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).
Firebelly
NOVEMBER 15, 2012
Worse, I somehow lost my credit card between the airport and the hotel. The clerk wouldn’t let me check-in, citing hotel policy. Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them?
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Buffer Social
NOVEMBER 14, 2018
According to recent Epsilon research , 80 percent of consumers are more likely to do business with a company if it offers a personalized experience. And this applies to social media too. Today’s social media users want to interact with brands on a personal level and be treated as individuals.
Twist Image
APRIL 17, 2012
I'm no longer bullish on this notion of conversation within social media. If you're looking for some prime examples this, head over to Trip Advisor and look for reviews of a hotel that you know. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business.
Pixlee
JANUARY 19, 2017
That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). 65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. Millennials trust UGC 50% more than original content generated by the brands.
Convince & Convert
FEBRUARY 24, 2010
because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. Manage Expectations Brandie Feuer is Director of Marketing for the Tropicana Hotel in Las Vegas.
Convince & Convert
MARCH 28, 2012
What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. 3 Ideas for Gamifying Customer Service.
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