Josh S Peters
MARCH 23, 2011
And for good measure a dash of Google Search Results. People are much more engaged by, interested in, and willing to communicate with the product social properties than the company social properties. And the details on Amazon’s Kindle YouTube account. Total Uploads: 12. Channel Views: 151,627. Total Upload Views: 3,054,031.
Josh S Peters
JANUARY 9, 2013
A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. Check the existing SERPs for your brand and products (both logged in and out of Google) for social campaign or social media optimization opportunities. Build Community.
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Josh S Peters
JANUARY 4, 2013
How to fix (or improve) your company’s social media program. This is a phenomenal article about how to turn around what’s currently happening with far too many company’s social media programs. Google Cutts: Links From Press Releases Won’t Help. Nielson State Of The Media: Social Media Report 2012.
Josh S Peters
NOVEMBER 3, 2009
PPC ads are often based on search terms (keywords) you bid on, as in the case of the ones we see on Google everyday. If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. And I think that’s a little sneaky.
Josh S Peters
MARCH 16, 2010
Listen Whether you’re using tools like Social Mention and Radian 6 or just using Twitter Search and Google Alerts it’s important to monitor for your brand name, products, and key employees to keep up on what’s being said. Listening, engaging, using SEO, social media, and PR, and your network are just the beginning.
Josh S Peters
NOVEMBER 23, 2009
This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.
Josh S Peters
JULY 22, 2009
One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. The second company that blew me away when talking to them was Keen. I looks like a sweet platform for companies to showcase thier products. Second is TWEET!
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