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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

You read the newspaper or a magazine. And instant messages–text messages, smart phones, social media. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. Read More Than Just Social Media. Television.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable. Then you’ve stumbled across the right blog post. Repurpose Existing Assets.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Send free stuff. Say thank you a lot.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign.

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How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Companies used to do this with everything, including product development. Image via BigStockPhoto.com. Or at least we should be. The “Tent Pole” Marketing Model.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Eventually we would get the media cost, net-net, down to under $50 per new customer. ” Source: Inc Magazine. ” Source: Inc Magazine.

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