Waxing UnLyrical
APRIL 3, 2012
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India.
Direct Marketing Observations
MAY 17, 2013
I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. Give them anything and they will run with it. More importantly however, it highlighted something else.
Ari Herzog
MAY 20, 2020
Then there are innovative products that are both new and previously-existing to help individuals and companies adapt to the new normal. So now we have a single company that designed and marketed a bumper table dining concept. Because of trademark protection, other companies will have a hard time creating the same product.
Ari Herzog
AUGUST 2, 2011
The beauty of flash mobs is when people come together in public places to entertain others. It’s usually the creative juices of theater company and dance studio executives to galvanize their troops and put on a 5-minute show set to music.
Twist Image
NOVEMBER 2, 2011
It's a great team, and everyone who works in a company knows that you're only as strong as the team that you surround yourself with. The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal. That being said, it makes me smile every time I see it. and proud too).
Direct Marketing Observations
APRIL 27, 2010
Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. You are a creator and you’re validating yourself for the group. Crowds applause-that validates. All forms of validation.
Convince & Convert
JANUARY 14, 2016
Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. This video is pretty great. Fun Can Cut Across Content Types.
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