Company Fashion iPhone Social News 
Techipedia: Tamar Weinberg
MAY 12, 2010
They are interested in this new “social media” thing but haven’t actually dipped their proverbial toes in the social waters yet. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. It says, “we are not hip, we’re still living in the old days.” It’s much appreciated.
Techipedia: Tamar Weinberg
AUGUST 25, 2010
Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Neither the tweet or the follow up direct message was responded to in a timely fashion. When it comes to social media, social should always be carefully weighted before the marketing is put forth.
Techipedia: Tamar Weinberg
MAY 13, 2008
Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.
Techipedia: Tamar Weinberg
DECEMBER 8, 2009
In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.
Techipedia: Tamar Weinberg
SEPTEMBER 29, 2009
With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Yes, it’s all to do with social media.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.
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