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Socialnomics Book Review | jasonyormark.com

Jason Yormark

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Remember, the most important customer of EVERY company is Google. and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING. There’s an optimal time of day and day of week to tweet.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Some tools you can use are Social Mention , Trackur , and PostRank. People are following AT&T because they care about AT&T, not about some no-name behind the company. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. Yes, I did just say that. Have a nice one.

Questions 277
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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

How to use PostRank for social media analytics and engagement – check out the social sharing statistics on your site & others, plus get a free three month trial of their analytics to get in-depth engagement analytics. Jump start your company Twitter account – from setup to acquiring followers and building community.

Resources 129