Direct Marketing Observations

FEBRUARY 21, 2012

“Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

FEBRUARY 25, 2011

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

FEBRUARY 2, 2010

While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs. Companies have spent decades building out their networks of consumers, partners, suppliers, employees, and special interests. Helping us out this week, B.L.

Social Media 131

Social Media Sentiment Research Process 131