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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk. They are effective managers. They are strategic advisors.

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How to optimize your marketing budget: Do more with less

Sprout Social

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing 132
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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is a visual representation of each point of interaction your customers have with your company. Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 104
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. The software tracks the workflow of your content marketing from strategy to execution and social distribution. Pricing starts at around $95 monthly.

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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. A Technical Project Manager could be someone you have on your team… … or someone you hire in to help.

Project 63
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The 17 Best Social Media Management Tools

Webbiquity SMM

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well.