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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk. They are effective managers. They are strategic advisors.

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How to optimize your marketing budget: Do more with less

Sprout Social

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 131
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. How to extract a list of companies/websites using this software. The first step will for some be the hardest: finding the right software, where targeting their users make sense for your company.

Software 107
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How To Start A Blog For Your Small Business

Buffer Social

Expand on your brand’s values and goals Oftentimes, Twitter threads or Instagram Stories may not feel like the right platform for when you want to write a deep dive into your company’s mission. Choose a Content Management System There are a ton of content management systems you can pick from for your blog.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools can help simplify the chaotic process of planning content – and save you time by scheduling your work ahead of time. Paid plan starts at $10/member/month Description : Notion is a productivity and project management tool that helps individuals and teams work together on different projects and tasks.

Process 109
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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is a visual representation of each point of interaction your customers have with your company. Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103