Adam Sherk
JULY 15, 2013
I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. Dharmesh Shah – I really like how if he gets curious about something he goes and builds some kind of tool or script to find out more. Jen Lopez – what an entrance!
Adam Sherk
OCTOBER 18, 2011
Press release optimization doesn’t get the attention it once did, at least within the SEO community. Some of the research tools have changed but the fundamentals for optimizing the headline, body text and links are largely the same. Why wouldn’t you try to increase the search engine visibility of your press materials?
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Adam Sherk
AUGUST 11, 2010
Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. What are your aims for that profile?
Adam Sherk
FEBRUARY 28, 2012
A good way to increase Facebook comments is to ask for user suggestions and offer to feature some in the magazine, as seen in this example from Real Simple: Forrester’s Melissa Parrish , formerly Director of Community Strategy for Time Inc. Digital Lifestyle, shared this example on a conference panel we were on a couple years ago.
Adam Sherk
NOVEMBER 2, 2010
With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here.
Adam Sherk
OCTOBER 20, 2009
If you distribute press releases through a variety of communication channels journalists have the option of selecting which ones are most suitable for them and this should result in more engagement from them (which is the whole point after all). As Twitter is so popular with the journalism community it seems a natural choice.
Adam Sherk
OCTOBER 23, 2009
In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. I’d also like to point out that for major media sites, search engine referral traffic is typically a much smaller percentage than Chitika’s network is receiving.
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