Communities, SEO, Tourism and Webinar

Bringing Open Community To Public Relations

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

News

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PR Is As PR Does

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

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Playing With Paper.li

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Paper.li

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Nice writeup on paper.li aka @SmallRivers from @jangles.

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Paper.li

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. These fine folk did: Jan.

ROI

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google

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Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Why: Mollie is actually thinking instead of simply linking. 4 reasons why Amplify is my Third Tribe , by Joe Hackman at Building Bridges. Joe’s post explains why. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? I thought this was a refreshingly different post. Regardless, thanks for visiting!

Klout

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When #measurePR Became A Campfire

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

NOVEMBER 3, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success. I plan on giving a copy to my clients.

Review

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. There’s no way they would have survived to the present day, had people not been energized enough to share them. You may already have seen a couple of the Christmas-related videos making the rounds lately.

Crowdsourcing

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Weekly Roundup: Across The Pond And More

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

Class

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Colors Of My Life

Waxing UnLyrical

DECEMBER 11, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Class

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

OCTOBER 24, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Cause marketing

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So Much To Do

Waxing UnLyrical

NOVEMBER 6, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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An Ode To Monday

Waxing UnLyrical

FEBRUARY 7, 2011

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. TaJinYo, formed in May, harassed Tablo’s family and ex-girlfriend , and contacted Tablo himself with death threats. .&#

Creative Commons

Creative Commons Reputation Flickr Film

Simply The Best

Waxing UnLyrical

NOVEMBER 27, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Creative Commons

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MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

SEPTEMBER 21, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Do Unto Others

Waxing UnLyrical

OCTOBER 9, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

SEPTEMBER 7, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Social Media

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So What Will You Have For Lunch?

Waxing UnLyrical

OCTOBER 23, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Creative Commons

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10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

OCTOBER 20, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Weekly Roundup: Trick or Treat

Waxing UnLyrical

OCTOBER 31, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Weekly Roundup: The New Year Edition

Waxing UnLyrical

JANUARY 2, 2011

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Weekly Roundup: Unleash Your Lady Gaga

Waxing UnLyrical

OCTOBER 3, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Weekly Roundup: Unsung Heroes

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Class

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When Clocks And Calendars Collide

Waxing UnLyrical

SEPTEMBER 25, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Weekly Roundup: Project Happiness

Waxing UnLyrical

SEPTEMBER 5, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Project

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

SEPTEMBER 30, 2010

Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. ;) Plus, they can connect with others who love to ramble and then they can have rambling parties! Also, have you heard of YouTube Live? I think its so exciting to see a culture has developed around this. These fine folk did: Jan.

YouTube

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A Three Week Check-In

Waxing UnLyrical

JANUARY 22, 2011

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Exercises

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Weekly Roundup: Around The World

Waxing UnLyrical

AUGUST 29, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Travel

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. Thanks for sharing the post with your #pr20chat community. Alas, the issue is even stickier for bloggers than it is for companies. I will NEVER cover someone/something for money. As soon as I did my credibility would be shot.

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