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The Hidden Environmental Costs of Downsizing an Office: What We Learned

Hootsuite

As the office reductions and closures continue, now is the time to think seriously about what to do with all that F-waste—and an approach that considers the environment and communities where employees live and work is a great place to start. How you can help your employer reduce its carbon footprint. Document and report everything.

Cost 115
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Metaverse dangers: How to protect brands from the dark side

Sprout Social

For tech companies and brands, the cost of blockchain and AI is top concern, especially when trying to prove ROI in these investments. Immersive experiences supported by haptic technology transfers touch from the virtual world to the user in real life. If you can’t afford it, you can’t participate.

Brands 112
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How to Get the Most Out of Virtual Events You Attend

agora pulse

To become a speaker, there are several things to keep in mind if you want to get real ROI for your time. Consider being a speaker at a virtual event! Never accept a virtual panel or speaker slot on a topic you’re unsure about. Most speaker slots are free, especially in the virtual world. Speak for free.

Eventful 153
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Amy Parmenter. Deborah Ng.

Blogger 168
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. As a relative newbie to the “virtual&# world, our business model is being very successful.

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Is Social Media Too Big For Its Britches?

Convince & Convert

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

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Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105