Social Media Strategery

MARCH 8, 2020

Publisher walls between paid and editorial are disappearing. Maybe the trends I mentioned at the beginning of this post have you considering cutting your PR agency budget or canceling that RFP, but the pendulum will always swing back. It’s not an easy time to be an agency PR pro. Earned media budgets are being slashed.

RFP 63

RFP Brands Trends ROI 63

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 113

B2B Influencer Brands Marketing 113

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart.

Social Media 105

Social Media Strategy Case Study RFP 105

Convince & Convert

FEBRUARY 12, 2012

Smart agencies decentralize their content in addition to publishing regularly on their own content home base. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Ideally, you should publish every day. Smart About Search. Deal with it.

Content 131

Content Marketing Cost Metrics 131

Techipedia: Tamar Weinberg

JULY 29, 2010

Whether or not it’s my choice — and in book publishing, there are other parties involved beyond just the writer — it’s just the wrong question to ask. FWIW, someone emailed me earlier today asking for help, not long after this post was published, and maybe *because* this post was published. What do I do?

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 3, 2012

It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. Where are these people who are creating these RFP’s getting that from? It’s further only limited to a handful of them. It does not measure offline influence.

Klout 114

Klout Social Media Conference Influencer 114