Remove Communities Remove Metrics Remove Microblogging Remove StumbleUpon
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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Particularly in social media, let the community decide what content has value and what is spam. Share it on StumbleUpon. Social Events (e.g.,

Review 152
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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Let’s get ready to rumble… Generic network: StumbleUpon : In the blue corner we have Stumbleupon – one of the largest social bookmarking sites on the web. While some argue that StumbleUpon traffic is targeted, the broad nature of content categories and misclassification of content means this is rarely the case.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

When contrasted with the StumbleUpon model, the FriendFeeds and Diggs of the world seem to have the process backwards. Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? Answers Yahoo!

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. There’s no real community in Digg. Most other sites you belong to probably have a bigger sense of community.

Digg 100
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. This task can be delegated to a community manager who corresponds directly with the evangelists and distributes the special perks. Spotting your brand ambassadors should not be too tricky.

Brands 139