Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. and research your customer, your products, your competitors products, etc. and research your customer, your products, your competitors products, etc. Use any other research options, like Simmons, that you have access to. when possible.

Strategy 186
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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Keyword Research & Targeting. This is where having an active social community around your brand helps get that content to go further, get voted higher, get more quality back links, and get the search engines to rank it higher in the SERPs. I see both SEO and social media as being equal in the market place right now.

SEO 166
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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

When it comes to search this means that you can use blogger outreach, community out reach, videos, and other social platforms that can be used to give your content a “social bump” to show higher in the SERPs (Search Engine Results Page). Build Community. Enhance Public Relations.

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make). It defines the new set of actions that are taking place when consumers buy a product.

Sample 166
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People, Brands, and Social Media at the Orsm09

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Business , Social Media » People, Brands, and Social Media at the Orsm09 People, Brands, and Social Media at the Orsm09 Written on July 24, 2009 by Josh Peters in Business , Social Media 0 Comments - Leave a comment!

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The Half Assed Guide to Brand Awareness

Josh S Peters

The answer always comes down to research. Brand Awareness – A half assed guide Research When dealing with social media it’s so easy to get overwhelmed and to start setting up profiles everywhere. The first thing you need to do is research your demographic. When you give to the community they will give back.

Brands 148
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20+ Social Media and Online Resources for Realtors

Josh S Peters

A while back I did an article about Century 21 and the request / challenge they gave to David Meerman Scott on the subject of new media marketing. GreenPearl – Formerly MyIdeaBook boasts over 450,000 real estate professionals, investors, and principals on their network all talking about real estate marketing, events, and issues.