Akamai Marketing

MAY 19, 2015

Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. Marketing to early adopters will be easier if you keep these strategies in mind.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Akamai Marketing

NOVEMBER 1, 2011

While there is some dispute in the PR community about AVE, it is still the most widely used. In my model I based the use of Word of Mouth off of McKinsey Research valuation of Word of Mouth (WOM) value which looks at Relevance, Trust and Quantity.

ROI 161

ROI Social Media CPC Metrics 161