Communities and Issues - Social Media Informer

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

MAY 10, 2010

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

Communities

Communities Brands Wikipedia Microsoft

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

MARCH 8, 2012

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify approach to contentious issues. What does that mean for you as a communicator?

Curation

Curation Brands Facebook Patterns

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

NOVEMBER 8, 2010

Analysis: Cooks Source has provided us with a textbook case study of how not to manage an emerging issue, from both a non-digital and digital perspective. However, five simple steps could have managed this issue down before the crisis unfolded. Tags: crisis communications issues management social media.

Public Domain

Public Domain Issues How To Policies

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees.

Social Media

Social Media Platform Communities Advertising

Why You Should Tweet During a Crisis

Dave Fleet

APRIL 12, 2011

Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You know, the one that goes something like: A: “Have you seen all the chatter about this issue online?

Social CRM

Social CRM Cost Microsoft Issues

Are You Ready If Wikileaks Targets You?

Dave Fleet

DECEMBER 6, 2010

Community managers (whether internal or agency side) should be equipped with appropriate training and resources to respond to a situation should it occur… because one day, it might. Pull people from multiple departments together and consider the most likely issues that might emerge, then practice responding to them.

Case Study

Case Study Banking Issues Organization

Remembering Michael O’Connor Clarke

Dave Fleet

OCTOBER 14, 2012

I remember the phone calls I made to him from a remote campsite on an island in the middle of Georgian Bay, when a client issue erupted over a weekend and we found ourselves defending our client from a backlash on the Daily Kos. We talk a lot about community in this industry, and that word is often horribly abused.

Exercises

Exercises Banking Communities Meeting

Using Social Media to Protect Your Reputation

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Tags: crisis communications issues management social media. Check out the interview above, or over at BusinessCast. Image: Shutterstock ).

Reputation

Reputation Social Media Banking B2B

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase).

Analytics

Analytics Google Reader Social Media Sentiment

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees.

Social Media

Social Media Platform Communities Advertising

Why And How To Scale Social Business Programs

Dave Fleet

APRIL 14, 2011

We’re seeing more and more examples of crises driven by online activity; social support offers a way to prevent issues from becoming crises. Leverage community for first tier marketing and support. Some of his key points: Get into Hub and Spoke and develop a Center of Excellence.

How To

How To System Social Media Management Trends

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase).

Analytics

Analytics Google Reader Social Media Sentiment

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

Develop guidelines for resolving issues. Johanna Blakley talks about the demographic profiling used by traditional media and the advertising industry, and how online communities and social media may bring an end not only to false demographic targeting but also to gender stereotypes in mainstream media. Set the appropriate tone.

Trends

Trends Facebook Sports Blogosphere

5 Steps to Thinking More Socially About Communications

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Nowadays, the rifle can work.

CPM

CPM Comparison Diagrams Sentiment

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

FEBRUARY 11, 2013

However, a completely decentralized approach can lead to coordination challenges in terms of things like messaging, global marketing campaigns and announcements, but also from a coordination perspective (for example, how do you hand-off community management assignments between teams if they are on different platforms).

Team

Team Organization Social Media Campaign

Social Media Informer

Dave Fleet

Why Facebook’s Community Pages Could Give Brands Headaches

Facebook Timeline for Brands: Curation and Palpitation

Trending Sources

Cooks Source: How to Avoid an Unnecessary Crisis

Not your grandparents’ social: The ongoing evolution of social media

Why You Should Tweet During a Crisis

Are You Ready If Wikileaks Targets You?

Remembering Michael O’Connor Clarke

Using Social Media to Protect Your Reputation

A Digital Lens on the U.S. Election

Not your grandparents’ social: The ongoing evolution of social media

Why And How To Scale Social Business Programs

A Digital Lens on the U.S. Election

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

5 Steps to Thinking More Socially About Communications

Social Media at Scale: Organizing Global Social Media Teams

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