Social Media Strategery

OCTOBER 24, 2012

They were role models who would care for the community as if it were their own. "In "In Pinterest’s early days, Silbermann gave out his cell-phone number, attended blogger meet-ups, and personally composed weekly emails that were sent out to Pinterest’s tiny, but growing, community. "It’s

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

APRIL 3, 2014

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. In 2012, that number increased to more than $1.2

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

JULY 18, 2012

takes issue with this idea of ranking people's influence on these internal networks. as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better).

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. Every day is just a struggle.”.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. You have to take part in the conversation if you ever hope to influence it.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 6, 2008

This is the team that I lead, and I can tell you that my background in communications has heavily influenced my team’s approach to social media. We are a huge firm with impressive clients, and this would be a great opportunity to grow as a consultant, a communicator, and a business leader. Good luck in the hunt.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50