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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Yet when we are all going to have to live, and work, and live, in a virtual world for the foreseeable future, not doing this is also not an option. What to do?!

Eventful 334
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Real investments in virtual worlds continue

The Way of the Web

Don’t forget back in 2004, David Storey paid $26,500 in Entropia , then Jon Jacobs invested $100,000 in a virtual space station in Entropia in November 2005, and of course Anshe Chung became a millionaire via Second Life in 2006.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. This includes forms of online publishing and discussion, including blogs, wikis, file-sharing, user-generated video and audio, virtual worlds * and social networks. IBMers should not use these media for covert marketing or public relations.

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

Managing Online Communities – Rik Panganiban ( TechSoup.org ). Keeping an online community lively and exciting is a combination of psychology, sociology, social engineering, user interface design, and black magic. June 21 – 1 pm PT. Register Here: https://www3.gotomeeting.com/register/730428078. June 28 – 1 pm PT.

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7 steps to shutting down a social media site

Laurel Papworth

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. Or host a Question and Answer event with a notable person.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Sort of Affiliate marketing on steroids. What do you think?

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