Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). If you haven’t already, you should check it out.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

OCTOBER 29, 2010

The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. To maximize our effectiveness, we need to take data like this and optimize our timing even further to reflect the activity pattern of our own community. The rise of spacial marketing.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). If you haven’t already, you should check it out.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105