Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). This means that executives must not only talk about changing the organization but exemplify the behaviors that really do facilitate and practice change.

Jive 148

Jive Lithium Social CRM Yammer 148

Social Media Strategery

NOVEMBER 17, 2010

The whole report is a must read, and I encourage anyone who’s leading any sort of social media effort, public or private sector, big or small organization, to read it. Because Booz Allen is such a huge organization that. Summit and Gov 2.0 Our social media capabilities resemble the Dandelion model ( page 15 ).

Gov 2.0 100

Gov 2.0 Yammer Privacy Skills 100

Social Media Strategery

NOVEMBER 2, 2008

How is the organization more hierarchical or flat? That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Moving this basic concept to an open platform is a much smaller step for most people than collaboratively editing a document on a wiki.

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63

Social Media Strategery

NOVEMBER 30, 2008

I worked with one team who had been investing a considerable amount of time in scanning the media for coverage related to their client, copying and pasting those articles into an MS Word document, formatting them consistently, uploading that one file to a shared drive, and then emailing their team with the location of the latest media coverage.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Convince & Convert

MAY 28, 2012

You need some sort of social media listening software in your organization. You must have a listening protocol in your organization. Create a crisis flowchart that specifies who in your organization should be contacted in different scenarios. Document every facet: Make copies of all tweets, status updates, blog comments, etc.

Social Media 157

Social Media FAQ How To Yammer 157