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The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). This means that executives must not only talk about changing the organization but exemplify the behaviors that really do facilitate and practice change.

Jive 146
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The Many Roles of an Internal Community Manager

Social Media Strategery

Get used to people copying and pasting the content off the wiki and into a Word document, turning on track changes, and then sending you the marked-up Word document for you to “take a look at&# before uploading to the wiki. The Internal Community Manager wears many hats. The same thing happens in an online community.

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The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

The whole report is a must read, and I encourage anyone who’s leading any sort of social media effort, public or private sector, big or small organization, to read it. Because Booz Allen is such a huge organization that. View more documents from Jeremiah Owyang. Summit and Gov 2.0 You might be surprised what you find out.

Gov 2.0 100
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Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

There's perhaps the most popular one - Yammer , and then there are solutions such as SalesForce Chatter , MangoSpring , Cisco Quad , Confluence , and even build-your-own solutions such as Status.net. It should if you're a user of Yammer or SalesForce Chatter or any of the other popular business collaboration suites. Sound familiar?

Yammer 110
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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

How is the organization more hierarchical or flat? That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Moving this basic concept to an open platform is a much smaller step for most people than collaboratively editing a document on a wiki.

Gov 2.0 63
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Justifying Social Media to the Big Wigs

Social Media Strategery

I worked with one team who had been investing a considerable amount of time in scanning the media for coverage related to their client, copying and pasting those articles into an MS Word document, formatting them consistently, uploading that one file to a shared drive, and then emailing their team with the location of the latest media coverage.

Gov 2.0 56
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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

You need some sort of social media listening software in your organization. You must have a listening protocol in your organization. Create a crisis flowchart that specifies who in your organization should be contacted in different scenarios. Document every facet: Make copies of all tweets, status updates, blog comments, etc.