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Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Special Guest: Maria Ogneva, Yammer. Maria Ogneva, Yammer @themaria.

Change Management Is the Foundation of a Social Organization


Michael Brito is currently a Vice President at Edelman Digital.  He writes frequently in his  social media blog and just finished writing his first  social business book,  Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011.  We’re honored that he was willing to write this guest post for us. The Social Organization

Awesome Community Management Playbook


I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. ” Community Management Playbook from Yammer. Interested in community management?

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. Involve them. Get their support.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping. With a premium account ($5 / mo) you can include Evernote, Yammer, Basecamp, Highrise, Google Apps, and Salesforce accounts with more to come.” PingTags.

Tools 104

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today. For you, building communities might be the goal. You’ve created a dozen active, vibrant communities behind your firewall?

Attenzi – A Social Business Story

Waxing UnLyrical

Organizations are formed to create mutual value.  Now that those constraints are radically transformed if not loosened, simply slapping on some social doesn’t necessarily free the organization to best create mutual value. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts. Their Channel Preferences are Different. Their Social Media Motivations are Different.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Several renowned organizations have expressed interest in sponsoring this cause , and we are confident that with their help we will be able to make this dream a reality in the coming year.

How to Apply Youtility to Internal Communication

Convince & Convert

Internal Communicators face a similar information challenge inside of an organization. The Yammer. Certain information inside an organization must remain confidential. Inside an organization, these individuals may be called key influencers and are not always the highest ranking folks. Here’s how. Communicating in the Age of Information Overload. Meetings. Newsletters.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt and peck to find you”) and creating great content to joining niche communities and paying attention to your ripples. and progressing through setting up your profile, engaging, organizing your circles, and using Hangouts. Building an audience and networking?

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Rest in Peace, Social Media Ninjas

Social Media Strategery

Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas.

Social Networking to Advance Your Career

Janet Fouts

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Use your internal corporate networks and tools like Chatter or Yammer to reach out within your organization to others of like minds.

Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

Whether you realize it or not, your company is the topic of conversation – inside the organization and out. And while you are powerless to stop it, you do have a choice: you can engage employees and communities in an open, transparent dialogue, or you can carry on in blissful ignorance, applying antiquated business strategies while your competitors seize your market share. Socialized!

5 Supah-Cool Free Online Tools For Nonprofits


From the BigMarker website: BigMarker is a free web conferencing community. Through our platform, you can reconnect with your family in Rio; manage your employees in Madagascar; organize your non-profit’s resources to Ottawa; teach a virtual class from Tulsa to students all over Thailand; foster a support group for cancer survivors from France to the Falkland Islands. With unlimited access to live events, there are endless opportunities for you, your community, organization, business, classroom, and social network to grow.

CSR 51

The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization.

Jive 34

Time for a Change

Social Media Strategery

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I was on the Programming Committee for the first Gov 2.0 It was exciting to be among the leaders in the burgeoning social media community in the DC area, and I had a lot of fun in these roles. Consulting. 14 th ). What happened?

Building Your Business With Internal Collaboration

Convince & Convert

right there, “ The Collaborative Organization ,” and also the CEO, Founder, and Grand Poobah of Chess Media Group. social organization is a lot more about corporate culture than. What you talked about in “ Collaborative Organization ” is that, the ability to collaborate, the ability to use technology to. But some organizations are struggling to be, do.

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

You need some sort of social media listening software in your organization. You must have a listening protocol in your organization. Create a crisis flowchart that specifies who in your organization should be contacted in different scenarios. Sometimes, but even if it doesn’t the rest of the community sees that you went the extra mile and provided an olive branch.

FAQ 27

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Social Platforms: Social Networks (organic): There’s a large group of social networks all across the globe but Facebook continues to take dominance in adoption. Community Platforms (private or white label): Having tracked  this space for a few years now, and these tools allow companies to have their own ‘branded’ or ‘private label’ Facebook for their customers.

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Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). It’s all broadcast, but, you know, you see these convergences of ad platforms and organic contents. So, Evan is the Head of Community at

Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

think this may be partially in part due to the time-line layout (it’s not very organized, though the design is entirely understandable). After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. Which sux!

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

How is the organization more hierarchical or flat?  That’s why I love a tool like YammerYammer is a microblogging application similar to Twitter, only it’s focused on businesses.  Start small and start with something that’s familiar to your user community.  guest health internal leadership OReilly opengov organization Personal pr Prof. Adam R.

Social Media From A to Z: A Glossary


Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. : enables users to organize and view all of their content online in a familiar file and folder structure. It enables  next-gen community management and social Web integrations to any site on any platform. But never fear!

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. You are a hero. But where is the productivity?

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

Reflects the Culture Thu, Jun 18, 2009 Enterprise 2.0 If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again.  That wiki is going to reflect the culture of your organization, not change it. Not the culture you talk about on your website, but the real, honest culture of your organization.

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The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

The whole report is a must read, and I encourage anyone who’s leading any sort of social media effort, public or private sector, big or small organization, to read it. The biggest reason for my team’s success isn’t our social media skills, but our willingness to take risks and rally stakeholders from across the organization ( page 12). Summit and Gov 2.0

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

They hear stories about people getting entire white papers written by people they don’t even know because it was posted to an open wiki; they see blog posts with dozens of comments that lead to new initiatives; they read forum threads dozens of pages long with input from people across the organization and they want to realize those benefits too. Lastly, be a community manager. 

Social Media Training Programs | Spin Sucks

Spin Sucks

Consider creating a community team that includes one person from legal, HR, communications, marketing, sales, customer service, and the executive team. 4. Designate a community manager to lead that community team. We also love Yammer! Gini Dietrich Reply: September 17th, 2010 at 11:20 am Angie, we have less than 25 employees and we have a community manager. Sorry.

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

If you are a very sales-driven, outbound calling organization, then LinkedIn is a gold mine. Do that same study, but at each level of the organization. Ike : I report up through a corporate comm shop. I’m in a little tiny unit now called “Strategic Issues and Community Affairs.” This episode features Ike Pigott  of Alabama Power. Listen Now. Eric : Yes.

B2B 12

Be a Social Business: PR Trends in 2011

Proactive Report

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. One book that could help organizations make this change internally is  Terms of Engagement by Dick Axelrod. Tools like blogs, feeds, IM, services like Yammer, wikis and social networks should be an integral part of your intranet. 3. 

Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

From here, we coordinated all our planning and outreach efforts.  We established the hashtag that we would use when blogging or Yammering about the Uconference.  We also determined the agenda for the day: 4:30 – 8:30 on a Thursday night with three sets of two concurrent sessions followed by one full wrap-up session and some networking time.  Government 2.0 Miscellaneous Personal Prof.

Let Luck Be a Lady: Attending blogworld 2008

Social Media Strategery

bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 guest health internal leadership OReilly opengov organization Personal pr Prof. guest health internal leadership OReilly opengov organization Personal pr Prof. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Discount Timberland uk: cool.nice post. Heroes At the Gov 2.0

Looking Back at My 2009 Social Media Resolutions

Social Media Strategery

Grade: A My fourth resolution – to “ spend an hour each day reading about social media &# wasn’t as successful. I was rarely able to carve out an hour a day to read and comment on other blogs, discussion forums, online communities and books. We all face these competing priorities, but we also have to make community participation and professional growth a priority as well.

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

worked hard to organize the event. Talk, talk, talk Showing confidence and pride in your work is important, but is yammering on endlessly about yourself the most effective way to get this across? especially like your tip for checking out lists of “who’ll be there&# in advance. I am doing a workshop for a University alumni group which will include a group session on speed networking later this month and am going to forward your post to the organizers. Arrive late, leave early Hey, you?re re a busy person. Plus, we all know that the ?best? there. 2. what you?re

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

worked hard to organize the event. Talk, talk, talk Showing confidence and pride in your work is important, but is yammering on endlessly about yourself the most effective way to get this across? especially like your tip for checking out lists of “who’ll be there&# in advance. I am doing a workshop for a University alumni group which will include a group session on speed networking later this month and am going to forward your post to the organizers. Arrive late, leave early Hey, you?re re a busy person. Plus, we all know that the ?best? there. 2. what you?re

Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom.  If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration.  You may say that your IM application offers the ability to create a chatroom – the difference here is that messages are open to everyone, not just the people you choose.  By using a platform instead of a channel, you can take advantage of the knowledge that exists in your organization without needing to have that personal connection with everyone.