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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

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The 3 Building Blocks of Social Business Evolution

Convince & Convert

It addresses the need to drive organizational change in an effort to shift employee behavior, communicate more effectively across job functions and geographies and tear down organizational silos. A social business needs technology in order to facilitate change and collaboration.

Jive 146
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The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

View more documents from Jeremiah Owyang. As more and more of these hubs are formed, the need for a dedicated “social media guy&# will decrease. The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’.

Gov 2.0 100
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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Moving this basic concept to an open platform is a much smaller step for most people than collaboratively editing a document on a wiki. They need to first learn how to walk.

Gov 2.0 63
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Justifying Social Media to the Big Wigs

Social Media Strategery

I worked with one team who had been investing a considerable amount of time in scanning the media for coverage related to their client, copying and pasting those articles into an MS Word document, formatting them consistently, uploading that one file to a shared drive, and then emailing their team with the location of the latest media coverage.

Gov 2.0 56
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The role of social media in managing projects for brands

Socialmedia.biz

It’s possible only when inter-team communication and client communication bottlenecks are gotten rid of. Social channels can offer shared spaces like online communities, which employees can use for project information inflow and outflow. The channels can also ease communication, and give workers access to an array of tools.

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Sometimes, but even if it doesn’t the rest of the community sees that you went the extra mile and provided an olive branch. Document every facet: Make copies of all tweets, status updates, blog comments, etc. Will it take the kettle off boil? That matters. Crisis management is a spectator sport. Remember the rule of 3.