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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Community building Monitoring your social mentions is a great way to talk to your audience. It can help you build relationships with your community. Or you can take note of commonly asked questions and turn those into a series of FAQ posts to share on your Stories. Brand sentiment. Social ROI.

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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

With Insights, you can track brand sentiment, emotion, mentions, demographics, and more. Why Hootsuite is the best Social Studio alternative Salesforce Social Studio sunset: FAQs Is Salesforce Social Studio being discontinued? Request a Demo Manage all your social media in one place, measure ROI, and save time with Hootsuite.

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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

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Customer Experience Management Explained [11 Top Tips]

Hootsuite

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Request a demo of Hootsuite Insights. This allows customers to get instant feedback on their FAQs. Request a Heyday Demo.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Retail bots can handle simple requests, like order tracking, FAQ answers, or product recommendations (a.k.a. Automating your FAQ with a shopping bot is a smart move for growing ecommerce brands needing to scale quickly — and in this case, literally overnight. Monitor brand sentiment. Everything from “Where’s my order?”

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