Mindjumpers

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Facebook Reactions – Three Months On

Mindjumpers

Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now. Having said this, many brands have already tried to embrace the change by posting associated content.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

Facebook Timeline. Today, the Timeline has become a natural element in brands’ visual communication on Facebook, but when we back in March switched from Wall to Timeline , it opened up for new ways to strategically work with how to portray and strengthen brand identity through visual storytelling and throughout time.

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The Cannes Lions Grand Prix Winners for 2012

Mindjumpers

Curators of Sweden by Volontaire for Visit Sweden/Swedish Institute. The FuelBand tracks your activity and converts it into your Fuel, so that anyone who’s active can compare their activity with others on the Nike+ community site. How Air China Used Facebook Check-Ins for Their New Campaign.

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Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Engage your community. Say “I’m sorry”.

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Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

Creation and curation form the core of content development. Content development combines creation and curation. As a result of the ever-changing digital landscape, consumers are taking a more active role in creating, curating and sharing content. Similar Posts: Integrated Marketing: Communicating One Big Idea.

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The Social Newsroom – How To Make It Happen

Mindjumpers

The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed. Systems that are based on data can guide the editorial team to curate better content and increase the success. New Structure of Global Facebook Pages: Focus on Local Activation. Creative skills.

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