Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Google Analytics Unveils a Set of Social Reports.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Wired. .”

Authentication 137

Authentication Nielsen How To Case Study 137

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Social Media Marketing

MARCH 27, 2013

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. This new feature will help manage multiple conversations on a post, and ensure that people who visit a page will always see the best conversations.

Social Media 164

Social Media Mobile Nielsen Press Release 164