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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Company goals are the anchoring points of your marketing budget.

Marketing 127
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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business.

How To 114
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HubSpot vs. Marketo: Which is Better?

Oktopost

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Email reporting on campaigns. Content Management System (CMS). HubSpot Community. Marketing Nation Community. Can you guess which is which?

Hubspot 110
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This Week in Social Media – 7/31/2013

Social Media Marketing

A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China. Platforms With Facebook''s quarterly earnings report revealing an increase in mobile users and ad revenue, Ad Age takes a look at how Facebook mastered mobile ads (and publishers can too ). Technology.

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WordPress vs Drupal: Which CMS is Right for Your Site?

Idaconcpts

Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. So where do these two systems stack up in comparison? Plus, it has a very large and helpful developer community.

Drupal 70
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7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement)

Viper Chill

The feedback so far has been amazing , with one of the biggest bloggers on the web telling me after using it for just one day “the community has needed this for a really long time.” SEOmoz – The team behind some of the most advanced SEO analytics and reporting software on the planet recently announced that they made $11.7m