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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Managing strategic partnerships has always been an important part of public relations. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 127
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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. Content management systems enable you to A/B test content so that layout, messaging and text can be honed to drive engagement. The post How To Use Customer Insight To Power Your Business appeared first on The Realtime Report.

How To 114
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HubSpot vs. Marketo: Which is Better?

Oktopost

Email reporting on campaigns. Content Management System (CMS). HubSpot Community. Marketing Nation Community. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. customers come from the Salesforce user base. Email tracking. Full tracking including replies.

Hubspot 110
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WordPress vs Drupal: Which CMS is Right for Your Site?

Idaconcpts

Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. So where do these two systems stack up in comparison? Plus, it has a very large and helpful developer community.

Drupal 70
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Learning via the Social Media Game

Bare Feet Studios

How often should you get reports? Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Do you have a community on the ground to support an online community? Who will review & act? www.google.com/analytics.

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How to develop a content marketing plan

Sprout Social

Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. 10 steps to creating an effective content marketing plan. What do you want to achieve with your content marketing? Content manager: who’s managing topics and production?

Content 109