Responsibility for Social Goes Beyond Content Teams
Convince & Convert
JUNE 29, 2017
Brands are revisiting social media as a community-building tool, rather than a marketing platform. It was finally when I mentioned their Stars game announcer, @JeffK, in a tweet about the warm-up music, and Jeff responded quickly and tagged the game night DJ, who then tweeted me a Dropbox link to download the pregame mix.
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