Harp Interactive

APRIL 20, 2010

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. Please add your tried and tested techniques to this blog post through the comments section.

Directory 326

Directory Google NoFollow URL 326

Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Google Blog search. Google News. Google Trends.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. TV); enlist popular bloggers to avoid Google Clustering. Create sub domains, blogs, media channels (.TV);

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

MAY 25, 2010

We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Browse through the alerts to locate blogs that you can comment on. Comment on popular blogs that receive a lot of comments for added visibility. What is the focus and complexity of what you need to monitor?

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

MARCH 31, 2010

Blog Comments. Google Page Rank for branded and unbranded terms. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. RSS & email subscriptions. Facebook Page Fan Numbers. Twitter Followers. Twitter Retweets.

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Analytics Social Media Trendrr Digg 350

Harp Interactive

JANUARY 6, 2010

One simple way to discover what people are saying about your brand is to simply create a Google Alert so that you’ll get an email anytime your brand name is mentioned. However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Video Sites (Youtube). Image Sites (Flikr).

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

JANUARY 27, 2010

Pro-active engagement is when you use monitoring and searches for industry specific posts, comments or tweets that you can either re-tweet, lets say on Twitter, or answer or make a comment on. Use a good blog searching tool like Technorati or Google Blog Search to find industry specific blogs. This is reactive engagement.

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Engagement Strategy Radian6 Brand Monitoring 248