Janet Fouts

APRIL 18, 2012

What if you made a comment on my photo about how beautiful it was? Photos and videos make us think, or laugh, encourage us to add a comment and share with our friends. Give me a poll (that isn’t a focus group question and I’ll give you my opinion. I’d be grateful. I’d tell my friends. I might even buy something.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

DECEMBER 12, 2014

Liking, viewing, sharing, commenting and link clicks are all ways to engage with the post.It Comments and traffic to your website? A virtual focus group for product development? But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.”

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

JUNE 11, 2012

Use Pinterest as a focus group. Here’s a recording of a webinar I did for Thirsty Girl to get you started, and if you still have burning questions about using Pinterest for business, post them in the comments below. Just look at what West Elm is doing with their Pinterest pages. I’m here to help!

Strategy 165

Strategy Fashion Collaboration Widget 165